Director, Media & Affiliate Relations for Hispanic Communications Network (DC)

Director, Media & Affiliate Relations for Hispanic Communications Network (DC)

Job Title: Director, Media & Affiliate Relations
Location: Washington DC Headquarters
Major Purpose: Responsibility for the media relations department, which includes the responsibility for media relations facets of client campaigns and HCN activities, as well as maintenance and growth of HCN’s media affiliate network.

Principal Job Duties/Responsibilities:
• Create, develop, manage and implement strategy for media relations campaigns for clients and HCN activities

• Create media relations target lists according to campaign objectives

• Create media relations strategy to maximize coverage of campaigns

• Coordinate media relations campaigns components including scheduling of client interviews, pitching stories and generating media reports, RMT’s, SMT’s, interview placements on national and local media.

• Write press information including, media advisories, press releases, pitching scripts and emails to secure placements on behalf of clients and the company.

• Supervise media relations department and staff, which is accountable for the following:

• Contact current affiliate network to maintain relationships with HCN and ensure programming is placed on regular basis and affiliates are reporting through affidavits and proof-of-performance

• Regular follow-up with current affiliates as required to maintain programming on the air

• Maintenance of company database to ensure quality and accuracy of data

• Prepare regular newsletter updates to affiliate network and create special communications and promotional opportunities that are designed to maintain our affiliate network

• Secure new affiliates by calling on stations and pitching our programming packages

• Ensure quality assurance in programming sent to affiliates by working with the Head of Programming department

• Advise Programming department on creative and production techniques that connect with media programmers and Hispanic market

• Generate information packets, presentations and other communications necessary to grow the affiliate network and syndication activities

• Obtain and archive affidavits and tear sheets.

• Generate reports as-needed pertaining to the affiliate network

• Present at new client development meetings

• Create and manage departmental budget

• Supervise and manage departmental staff

Principal Decisions:
• Management of current affiliate network

• Growth of network

• Creative and programming authority

• Determines the most appropriate medium to achieve new affiliates.

• Develops plans and defines targets to pitch campaigns.

Experience:
• Strong portfolio and proven experience of writing, managing and implementing successful media relations campaigns for past clients.

• Native Spanish-language fluency is a must paired with a deep knowledge of the U.S. Hispanic market consumer habits and preferences.

• Bilingual ability to translate Spanish-language work into English for clients as-needed.

• Minimum five (5) years experience in Hispanic media industry in the U.S.

• Minimum three (3) years experience in Hispanic advertising or PR firm

Key Contacts:
• Hispanic media including, program directors, editors, station owners, publishers, news directors

• Subcontractors

• HCN account management group

• HCN clients

Qualifications/Technical Skills:
• MS Office proficient including ability to create presentations
• Financial management skills for building and managing departmental budget, proposal budgets, and financial analyses

Compensation:
• Base salary + performance bonus
• Full company paid medical and dental benefits
• Company life insurance plan
• Vacation, sick and personal days
• Paid holidays

Applicants, please send your resume to careers@hcnmedia.com